Reimagining tradition for today’s practice.
Yogasala’s story stretches back to the roots of modern yoga in Turkey, and my job wasn’t to modernize it — it was to help the brand remember itself. Across 2.5 years, the work became less about redesigning and more about reconnecting.
The tools followed the story. Illustrator and Photoshop created the core identity — inspired by earth tones and textures found in the studios themselves. Nikon and Lightroom captured moments of practice, stillness, and breath — not staged, but real. Premiere and After Effects turned daily practice into moving storytelling. Even SketchUp played a role, helping us design physical graphics that spoke the same language as the site. Every tool had to respect the practice.
This project made me rethink what a rebrand really is. It’s not about changing clothes — it’s about remembering who you already are, and making sure that story reaches every corner of the experience.
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Crafted with creativity and passion.