Co-creating a brand language for the blockchain age.
What started as a simple graphic design job quickly slipped out of its frame. As conversations with the founder deepened, so did the work. Suddenly, this was about more than visuals — it was about giving a young platform a voice that could speak to both believers and skeptics. To design for blockchain, I first had to understand its culture from inside.
Illustrator and Photoshop set the foundation, but they couldn’t hold the full story. Blender brought depth to a world that lives in code, and After Effects gave it the constant motion that defines Web3. Figma became more than a layout tool — it was a test ground for modular UI inspired by DAOs and token flows. The tools didn’t follow a process — they competed and collaborated until the system felt right.
This project taught me to design without a fixed target. Web3 evolves faster than you can pin it down, so the design had to move like the culture itself. The final work wasn’t a brand — it was a system that evolves every time someone touches it.
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Crafted with creativity and passion.