Designing a summit for design itself.
IX23 was a summit where design leaders met — but the brief wasn’t to impress designers. It was to create a platform that designers could move through without noticing the design itself. It had to be a stage, not a performance.
Illustrator established the identity — bold but elastic, able to flex between physical and digital. Webflow became a real-time sketchbook, where interactions were tested directly inside the build, not just in theory. Figma was where chaos met order — every design element existed in tension with its opposite: precision vs. play, clarity vs. curiosity. The system didn’t settle — it kept asking questions.
IX23 confirmed that great event design isn’t about showing off — it’s about holding the space open. My proudest moment was realizing the best feedback was silence — people moved through it, found what they needed, and left with the conversation, not the design.
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Crafted with creativity and passion.